About us
A Data Nerd on a mission
As my parents reached retirement and I started to feel older myself, I was looking into supplements for the first time. I was amazed at the complete lack of sites that provided free, actionable unbiased information. Many sites were pushing a certain company’s supplements, others were so technical and scientific, you needed a PhD to understand anything. While so, so many others were just flat out bad.
I couldn’t find a great site that took into account what your body actually absorbs from a vitamin or supplement – its bioavailability.
I built this site to provide free, unbiased, actionable, data-based analysis to anyone looking into vitamins and supplements. I hope it helps you.
What we Do
Our key indicator: price per gram absorbed
This allows you to see what the true cost is for each gram of a supplement that your body actually uses. The bioavailability of a supplement varies depending on the type (chemical compound) you choose and the form it comes in (tablet, powder, liquid)